Westminster Strategic Plan

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On January 17, 2022, the City Council and select members of the city's executive staff participated in an all-day workshop and developed its first-ever City of Westminster Strategic Plan. The workshop provided an opportunity for city leadership to discuss the City's mission, core values, and strengths, and identify priorities to develop three-year goals and objectives within each goal.

The City Strategic Plan provides a comprehensive framework that ensures priorities set by the City Council are clearly defined as the City moves forward to meet these goals. Not only are the objectives within each goal designed to help respond to the priorities and achieve the goals, but they hold city government and leadership accountable to meeting the needs of the community.

The plan, as developed at the initial strategic plan workshop, was adopted at the January 26, 2022 City Council meeting. A workshop is held every six months to update the goals and objectives, with the most recent one held on February 7, 2023.

Updates to the City Strategic Plan, including all accompanying documents, are posted here as soon as they are available.

MISSION STATEMENT

CORE VALUES

Customer Service | Emphasizing service with a human touch
Innovative Partnerships | Establishing cooperative and efficient enterprises
Pride | Dedicated to being the best
Participation | Encouraging citizen, business and employee interaction
Responsibility | Delivering efficient and effective service
Innovation | Looking to the present and future
Loyalty | Dedicating ourselves to the community and the organization
Integrity | Being honest and sincere in everything we do
Environment | Maintaining a safe and healthy community
Employees | Shall be provided a positive work environment that encourages development and advancement
City Council | Will dedicate itself to provide progressive leadership and will recognize the efforts of those in pursuit of excellence

STRENGTHS & ACCOMPLISHMENTS

THREE-YEAR GOALS (2022-2025)

SIX-MONTH STRATEGIC OBJECTIVES

The six-month strategic objectives matrix will be updated monthly throughout the strategic plan process. The following is the most current update:

March 21, 2023 - Strategic Objectives Matrix

The following are materials related to objectives within each goal:

Goal #1: Achieve Financial Stability

Objective: Provide to the City Council a status update of the traffic and parking condition plan in Little Saigon, including information on a parking structure.
Objective: Provide an update to the City Council on the status of creative revenue ideas.
Objective: Provide information to the City Council regarding a 1/2 cent enhancement to the sales tax measure to keep revenue local.
Objective: Begin development of an economic development strategy and report to the City Council.
Objective: Research the establishment of a Business Improvement District and present a report to the City Council.

Goal #2: Develop and Implement Specific Plans for Little Saigon, the Downtown District, and the West Side

Objective: Provide the City Council with an update on the city’s recently approved Zoning Phase 1 Study and a status of the city’s ongoing Zoning Phase 2 Study, including an overview of the project schedule.
Objective: Provide to the City Council a bus tour of areas in Orange County and/or Southern California that have been redeveloped to successful mixed-use projects.
Objective: Provide the City Council with an update on General Plan implementation strategies related to the city’s mixed-use districts, specifically the recently approved District 2 Mixed-Use Downtown (East - Golden West to Hoover).
Objective: Deliver a scope of work for the recommended District 2 Mixed-Use Downtown Specific Plan that includes an economic impact assessment and other strategies for already identified goals of the General Plan.

Goal #3: Attract, Develop, and Retain Well-Qualified Staff Members

Objective: Identify and prioritize areas that may require mandatory training and/or professional development for staff.
Objective: Monitor accountability for mandatory staff training and/or professional development through the annual evaluation process for staff.
Objective: Create job bulletins to replace class specs which will be used for recruitment posting.
Objective: Identify, review and revise, as needed, departmental processes to improve operational efficiency and present to the City Manager.

Goal #4: Improve Customer Service Delivery to the Community

Objective: Develop and implement a citywide employee recognition program.
Objective: Present to the City Council an update regarding the use and effectiveness of Energov and how to make improvements.
Objective: Develop and provide customer service training for all public-facing divisions.
Objective: Present to the City Council budget approval for the City Hall receptionist/lobby attendant position and creation of a more welcoming lobby environment.
Objective: Evaluate and make recommendations regarding Planning and Building Division forms, templates, applications and informational materials used by the public and provide an update to the City Council.
Objective: Evaluate and report to the City Council the effectiveness and functionality of Energov and other integrated software to resolve technology issues and optimize the use of Energov.

January 17-June 15, 2022

Final Matrix: June 2, 2022 - Strategic Objectives Matrix
From January 17, 2022 Workshop: Strengths and Accomplishments

Goal #1: Achieve Financial Stability

Objective: Provide information to the City Council on the impacts to the city if the sales tax measure is not renewed. [Staff report] [Presentation]
Objective: Present to the City Council ideas for improving traffic and parking conditions in Little Saigon. [Staff report] [Presentation]
Objective: Develop at least three creative ways to generate additional revenue to achieve financial stability and present results to the City Council. [Staff report] [Presentation]
Objective: As part of the budget adoption process, provide to City Council a detailed list of expenditures from depts. and capital projects and compare the projected actual current year to the prior 5 years. [Staff report] [Presentation]

Goal #2: Develop and Implement Specific Plans for Little Saigon, the Downtown District, and the West Side

Objective: Verify consistency of Specific Plans for Little Saigon, the Downtown District and the West Side with the General Plan adopted in 2016 and report results to the City Council. [Memo]
Objective: Create a priority list of plans that combines those listed in the General Plan and those recommended as part of the Strategic Planning Workshop and present findings to the City Council. [Staff report] [Presentation]
Objective: Present to the City Council for action staff recommendations for Specific Plan development. [Staff report] [Presentation]

Goal #3: Attract, Develop, and Retain Well-Qualified Staff Members

Objective: Complete and deliver the results of the Compensation Study to the City Council for review. [Staff report]

June 20-December 1, 2022

Final Matrix: February 1, 2023 - Strategic Objectives Matrix
From June 20, 2022 Workshop: Strengths and Accomplishments

Goal #1: Achieve Financial Stability

Objective: Meet with each Council Member individually to discuss the sales tax measure message of maintaining the tax and not increasing the tax.
Objective: Consider an extension of the sales tax measure.
Objective: Provide a status update of the traffic and parking condition plan in Little Saigon, including information on a parking structure.
Objective: Provide an update to the City Council of the status of creative revenue ideas.

Goal #2: Develop and Implement Specific Plans for Little Saigon, the Downtown District, and the West Side

Objective: Provide the City Council with an update on general plan implementation strategies related to the city’s mixed-use districts, specifically the recently approved District 2 Mixed-Use Downtown (East - Golden West to Hoover).
Objective: Provide a bus tour of areas in Orange County and/or Southern California that have been redeveloped to successful mixed-use projects.
Objective: Provide the City Council with an update on the city’s Zoning Phase 1 Study, including an overview of the project schedule.
Objective: Deliver a scope of work for the recommended District 2 Mixed-Use Downtown Specific Plan that includes an economic impact assessment and other strategies for already identified goals of the General Plan.

Goal #3: Attract, Develop, and Retain Well-Qualified Staff Members

Objective: Identify and prioritize areas that may require mandatory training and/or professional development for staff.
Objective: Monitor accountability for mandatory staff training and/or professional development through the annual evaluation process for staff.
Objective: Update the performance evaluation forms for non-sworn staff, train supervisors on how to complete a thorough evaluation, and mandate yearly evaluations.

Goal #4: Improve Customer Service Delivery to the Community

Objective: Develop general guidelines, script, and timelines for consistent customer service and follow-up.
Objective: Develop and implement a citywide peer-to-peer employee recognition program.
Objective: Develop and provide customer service training for all public-facing divisions.
Objective: Develop and implement a program to solicit feedback from public regarding customer service.
Objective: Evaluate forms and templates that go out to the public for review.

February 7-August 1, 2023

Final Matrix: March 21, 2023 - Strategic Objectives Matrix
From February 7, 2023 Workshop: Strengths and Accomplishments

Goal #1: Achieve Financial Stability

Objective: Provide to the City Council a status update of the traffic and parking condition plan in Little Saigon, including information on a parking structure.
Objective: Provide an update to the City Council on the status of creative revenue ideas.
Objective: Provide information to the City Council regarding a 1/2 cent enhancement to the sales tax measure to keep revenue local.
Objective: Begin development of an economic development strategy and report to the City Council.
Objective: Research the establishment of a Business Improvement District and present a report to the City Council.

Goal #2: Develop and Implement Specific Plans for Little Saigon, the Downtown District, and the West Side

Objective: Provide the City Council with an update on the city’s recently approved Zoning Phase 1 Study and a status of the city’s ongoing Zoning Phase 2 Study, including an overview of the project schedule.
Objective: Provide to the City Council a bus tour of areas in Orange County and/or Southern California that have been redeveloped to successful mixed-use projects.
Objective: Provide the City Council with an update on General Plan implementation strategies related to the city’s mixed-use districts, specifically the recently approved District 2 Mixed-Use Downtown (East - Golden West to Hoover).
Objective: Deliver a scope of work for the recommended District 2 Mixed-Use Downtown Specific Plan that includes an economic impact assessment and other strategies for already identified goals of the General Plan.

Goal #3: Attract, Develop, and Retain Well-Qualified Staff Members

Objective: Identify and prioritize areas that may require mandatory training and/or professional development for staff.
Objective: Monitor accountability for mandatory staff training and/or professional development through the annual evaluation process for staff.
Objective: Create job bulletins to replace class specs which will be used for recruitment posting.
Objective: Identify, review and revise, as needed, departmental processes to improve operational efficiency and present to the City Manager.

Goal #4: Improve Customer Service Delivery to the Community

Objective: Develop and implement a citywide employee recognition program.
Objective: Present to the City Council an update regarding the use and effectiveness of Energov and how to make improvements.
Objective: Develop and provide customer service training for all publicfacing divisions.
Objective: Present to the City Council budget approval for the City Hall receptionist/lobby attendant position and creation of a more welcoming lobby environment.
Objective: Evaluate and make recommendations regarding Planning and Building Division forms, templates, applications and informational materials used by the public and provide an update to the City Council.
Objective: Evaluate and report to the City Council the effectiveness and functionality of Energov and other integrated software to resolve technology issues and optimize the use of Energov.